The Experienced Agent Recruiting Program:
The six-week online video training course that gives you everything you need to recruit the profitable, productive agents you want
Here’s just a sampling of what you’ll learn if you join the program:
Module 1: Recruiting Fundamentals
What agents REALLY want from a brokerage (and it isn’t the highest split with the lowest fees)
The unexpected reason productive agents switch companies
Why you don’t need to worry about teams or brokerage-provided leads
How to overcome the three fears all agents have that stop from joining your company
The simple, yet counterintuitive idea that will make recruiting MUCH easier for you
Module 2: Who to Target & How to Find the Time to Recruit
How to take the guesswork out of creating a prospect list that will ensure you hit your recruiting goal
The research-backed way to identify the producing agents who are the easiest to recruit
Why your office location plays a HUGE role in the number of agents who will join
How to identify the retention risks among your current agents
The two proven techniques for finding the time to recruit (without adding anything more to your calendar)
Module 3: Getting Appointments
How to create irresistible marketing messages that’ll get agents to want to meet with you
The simple and easy way to recruit most brokers overlook
The EXACT words to say on the phone to book a steady stream of recruiting appointments
Why video doesn’t generate appointments (and what to do instead)
The social media recruiting formula you can execute in as little as 10 minutes per day
Module 4: The Recruiting Appointment
What you MUST know before you ever step into a recruiting appointment
The biggest reason agents don’t join (even when you were sure they would)
What recruiting materials to bring into the appointment (and what to leave out)
Why you DON’T want to cover everything your brokerage offers
The exact process for conducting a recruiting appointment that gets agents to join ASAP
The one document that takes the awkwardness out of following up with agents after appointments
Module 5: Objection Handling & Follow-Up
Why almost everything you’ve been taught about objection handling doesn’t apply to recruiting (there’s quite a bit of research behind this)
How to successfully overcome the three most common commission objections
The four-step process for getting agents to join even when they have active listings and deals in process
Why “I love my broker” is one of the easiest objections to overcome
What to say when agents insist the timing isn’t right for them to switch (this involves a little-known yet incredibly effective behavioral-change process)
The one objection that trips almost everyone up (because it doesn’t sound like an objection at all)
Effective follow-up strategies you can use to stay in touch with agents you’ve interviewed (without bothering or pestering them)
Module 6: Onboarding & Outsourcing
The quickest way to lose an agent you just recruited
How to generate referrals from agents who recently joined (and the reason why waiting to ask is a HUGE mistake)
What to do to make the “I love my broker” objection work in your favor
How your existing staff could do more to help you recruit
How to outsource the two hardest parts of recruiting (and what you should look for in a company/individual)
The five biggest takeaways from the program I guarantee will help you recruit
And, the program also includes valuable bonus materials such as:
Powerful marketing messages you can use in all your recruiting materials to generate appointments
Call scripts for every situation
A social media recruiting guide that walks you through which sites to use and how to use them
The Recruiting Appointment Cheat Sheet (this alone is worth the price of the program)
The exact process for getting testimonials from your agents
A “breakup message” that gets agents to respond even when you haven’t heard from them in weeks