Social media, video, direct mail, email, and texting are some of the most common methods of recruiting real estate agents. But they vary in effectiveness

We're halfway through recruiting season and we’re getting quite a few questions about how this season compares to previous seasons.

If you’re reading this post, there’s a decent chance you’re in the market for a real estate recruiting company. And while there are plenty of recruiting companies out there, there are significant differences in the services they provide.

So you have an upcoming recruiting appointment with an experienced real estate agent. Here are the three things you must know ahead of the appointment.

Video is one of the most underutilized methods for recruiting real estate agents.

Email is an effective way to generate recruiting appointments. But, most of the time it’s used incorrectly and can actually do more harm than good.

You have an upcoming recruiting appointment with a real estate agent. Maybe you booked it yourself or maybe someone else booked it for you. Either way, you don’t want that potential recruit to no-show you or cancel. The key to preventing those things from happening is confirming the appointment.

When we first launched our recruiting appointment setting service, virtual appointments were almost unheard of unless the brokerage itself was virtual. But once Covid hit, that all changed. Now, virtual appointments are common even when the brokerage has one or more physical locations.

So you’re interested in using social media to recruit real estate agents. The upsides of social media are it’s effective for generating recruiting appointments, it’s agents’ preferred method of being recruited (just ahead of cold calls), and it can be used both actively and passively.